Generative Architectural Design Studio
37M+ Views In 4 Months
Client Overview
GADS is a full-service architectural and design firm based out of Karnal, Haryana specializing in structural design, landscape architecture, civil planning, and luxury interiors for residential and commercial spaces.
Industry
Architecture & Interior Design, Industry
Location
Karnal
Services Provided
121k+
Percentage Growth For Views
441.7k+
Percentage Growth For Reach
73.3k+
Percentage Growth For Engagements
- When We Started
- Scope Of Responsibility
Project Overview
- The Impact
The Results
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Project Overview
When We Started
Their content was:
- Inconsistent
- Off-Brand
- Low Reach
- Non Converting
- Bot Followers
They knew they had value.
It just wasn’t shown right.
Gained only 16 followers in the last 90 days.
Project Overview
Scope Of Responsibility
GADS (The client) was stable. They were attracting clients consistently. That wasn’t an issue.
The isse was – They were not satisfied with their scale of projects.
They had the capability to work with bigger projects, but big clients were’t knocking their doors as much as they liked.
That was our job to figure out.
What We Did
Step 1: Research
- We met with the founders.
- Understood their business.
- Studied their entire portfolio.
- Analyzed others in the industry.
- Understood their target audience.
- Their strengths & weaknesses.
- Got access to all digital assets.
What We Did
Step 2: Branding
- Defined Brand Colors (New Logo)
- Brand Tagline
- New Bio
- Search Engine Optimized Profile Name
Swipe For Before ->
- Branded Highlights with Dedicated Cover Images
-
Dedicated Pinned Posts:
1st To Showcase Their Best Work.
2nd To Show Their Office
3rd To Introduce The Brand & Founders
Swipe For Before ->
What We Did
Step 3:
Which meant:
- Website
- Social Media Posts
So, we showcased their work through
- Carousels
- Animated Reels
The purpose wasn’t to get views. Not just yet.
It was to build presence.
We used their 3D renders to make posts like:
What We Did
Step 4: Humanize The Brand
Hence, We Got The Founders On Camera.
Content-Type:
Mix of Educational & Relateable (Fun)
Why Relateable/ Fun?
For Views & Likeability Of Founders
Remember: People Do Business with Those They Like and Trust.
+ Founders Were Fun People To Work With & They Wanted To Showcase It.
Why Educational?
To Convert Views into Followers
Remember: People Follow You For Themselves. Not You.
Hence, Educational Content Is A Must.
See for yourself:
The Results
The Impact
